What affects how I rank?

There are many ranking factors in SEO. With the Google algorithm changing all the time, so does the importance of these factors. Some important ranking factors include but are not limited to: Quality content Keywords Niche competition Backlinks Mobile optimization...

How much does SEO cost?

As with the question of how long SEO takes, the answer varies greatly on the time dedicated to the task. All SEO experts offer different packages and plans for you to choose from to suit your budget. Most of these plans are charged for per hour with a set amount of...

What are black hat and white hat tactics?

Black Hat and White Hat tactics are the terms used to describe two different approaches to SEO. The short answer is, think of it like black magic and white magic – one is risky, one is safe. Black Hat SEO is used because its tactics have fast results in a short...

Why must SEO be done on a regular basis?

SEO is not a once-and-done-forever strategy. It takes dedication, time and research. Search engines such as Google are constantly changing their ranking algorithm. This means that what was working best last month, could be a lower ranking factor the next. It is...

How long does SEO take?

There is absolutely no fixed answer for this question. Any SEO strategy progress varies greatly on the amount of optimization needed and the strength of the niche competition. To put your mind at ease though, many SEO experts will tell you it can take up to 6 months...