How does SEO differ from AdWords or PPC?

SEO means Search Engine Optimization. Search engine optimization is as simple as what it sounds like – optimizing your site and content to show on search engine results pages. Ideally, you want your site to be ranked high and come up on the first page of search engine results. For this to happen, a variety of factors and tactics are put in place to improve your site ranking. SEO includes factors such as having high quality and helpful content, using relevant keywords, making sure your site is mobile friendly, staying on top of your competition, and generating organic traffic.